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Web design · Web developmentB2B publishing · Italy

Tinnovamag

A B2B editorial platform with a lead generation system built into every section.

Web design · Web development, B2B publishing, Italy

Visit tinnovamag.com ↗
Logo of Tecnologia & Innovazione, the magazine of Italian industry
Headings and body text Plus Jakarta Sans
Typography of the project

Tinnovamag, Tecnologia & Innovazione, is the online magazine dedicated to digital transformation, automation and industrial innovation. It is part of a publishing group with several titles and a B2B marketing arm.

The Tinnovamag website: home page with featured articles and thematic sections 🔍 Click to enlarge
A look at the website: home and sections.

I took care of web design and the build of the whole portal, designed to turn readers into qualified leads: media kits for advertisers, newsletters and calls to action throughout the site. I also created Lead Factory, the tool the team uses to publish new campaign pages on its own. The portal supports the activity of a B2B group that combines publishing and marketing.

The Magazines and Lead Factory pages of Tinnovamag 🔍 Click to enlarge
The print magazine and Lead Factory.